About us

Born looking at the future

  • 1983

Birth of Original Marines

The white T-shirt is the brand’s iconic product. From ’83 to ‘92 about 25 million garments sold.

  • 1986

Entry into foreign markets

Distribution in the Middle East and expansion of the product range with a complete line of casual and sportswear for the entire family.

  • 1993

Distribution Strategy

From wholesale to monobrand. In a ten-year period, Original Marines establishes about 400 points of sale between franchised and owned stores in Italy and abroad.

  • 1998

Partnership and licensing

Signed a multi-year licensing contract with Warner Bros, for the use of Looney Tunes, and it is still in place.

  • 2007

Market Share

Original Marines gains leadership in the medium kidswear market with 9% market share.

  • 2010

Growth Boom

The company sellout reaches 20 million garments in a single year.

  • 2011

Awards and development

The group’s revenue exceeds 200 million. Original Marines receives from Disney, a partner for many years, the Quality Products Awards 2011 in the “Integrated Communication and Marketing” category.

  • 2017

Internationalization and Newborn

Growth of the network: 505 franchised and 65 owned stores in Italy and 140 between Europe, Asia and Africa. Launch of the Newborn line for the 0-18-month range.

  • 2018

The merger

Original Marines S.p.A. absorbs TRADER s.r.l to develop synergies and optimize the Group’s network sales.

  • 2019

One brand, One company

The company name changes from Imap Export S.p.A. to Original Marines, strengthening corporate identity, for one total enhancement of the even brand to 40 million euros.

1983
1986
1993
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2007
2010
2011
2017
2018
2019

01

Vision

We manufacture clothes for your children, caring for every detail with love

02

Mission

To improve our customers' lives by designing, manufacturing and distributing high quality products at truly competitive prices.

03 - Our values

Respect

With our actions, we want to look after the world where we live and the people that live in it. For this, we put love and care in every detail of our creations.